A BBC children's channel presenter named Jules Hardy (also known as Julia Hardy), who is known for addressing topics such as video games and esports, sparked controversy on the social network X after calling for a “final purge of this type of players”, against a group of “anti woke” users. Comment that arose in support of Black Girl Gamers, a company dedicated, in her own words, to “partnering with brands to change the video game industry from within.”
Jules Hardy
A Steam user created a list similar to the recent “Sweet Baby Inc. Detected” list, called “Black Girl Gamers Detected.” Previously, the Steam group “Sweet Baby Inc. Detected” had made news by gaining more than 141,000 members, who accuse Sweet Baby Inc of allegedly managing certain ideologies, which they believe is taking control of the industry. Company that, by responding to the creation of this group, started a drama or controversy with ideologues from both sides mobilizing around “Sweet Baby Inc. Detected”, turning it into a focal point of the culture war that affects the video game industry, to which he has now added Black Girl Gamers.
You can read: They create a group on Steam with more than 80 thousand “anti-woke” players, to criticize a company that they believe manages the agenda of inclusion in video games
In the publication that goes precisely, in support of a post of Black Girl Gamers, says: “Can we agree that the second round of “this” may be the final purge of these types of gamers? It's 2024. I've been arguing about this for decades. Can we have one last full detox on these guys so we can get back to the positive gaming community we've been building?” Hardy further suggests that there is an alleged collaboration between Sweet Baby Inc. and Black Girl Gamers, which has been completely denied by the latter, although both companies have similar objectives.
Subsequently and after a user of I would ask him: “That is, you want to purge real players in favor of activists who can't hang out in a multiplayer lobby without crashing, or who can't navigate a single-player game without yellow paint, glowing ledges, and the character who tells them what to do”, Hardy tried to qualify his statements, stating which seeks to “eliminate hate and toxicity from gamers” rather than marginalizing real people.
“No, I want to purge the hate and vitriol from gamers who refuse to allow games to evolve and adapt like humans do. I have no problem with opposing points of view, but hate, violence and aggressive behavior are not okay in any area you live in,” she said.
Words that demonstrate the scope of the controversy surrounding these “anti woke” or “anti liberal” groups, taking the discussion from Steam forums to television personalities.
Elon Musk joins in to criticize a company that they believe manages inclusion in video games
Another media figure who has also joined this conversation is X's own owner, Elon Musk, who has accused the consulting company Sweet Baby Inc. of “making terrible games and canceling people.” In a publication on that social network, he says: “Sweet Baby Inc is an evil plague for the gaming industry. All they do is make games terrible and try to cancel people. “They can’t go broke soon enough!”
Words that should have been triggered by accusations against Sweet Baby Inc., which has been the subject of criticism and attacks in relation to games such as Suicide Squad: Kill the Justice League, where certain narrative decisions were misinterpreted and wrongly attributed to that company. , such as the change in Harley Quinn's clothing so that she looks 'less sexualized', or the case of Alan Wake 2, in which they accuse that, if it were not for the fault of this company, the protagonist could be a white woman without problems, something that the director of the title himself had to deny to avoid false rumors.