At the beginning of this week, news from the NVIDIA brand was announced, specifically with its graphics cards, and they showed their RTX 5090 at CES 2025, a new generation that promises the greatest power on the market to carry out activities that range from 3D rendering as well as the reproduction of the most demanding games. And while it has generated good comments among technology enthusiasts, it also caused complaints about the price.
In response to criticism, Jensen Huang, the company’s CEO, defended the company’s strategy by highlighting its impact on the accessibility of advanced computing. According to Huang, although the price of modern cards may seem high, the power they offer represents an exponential advance over previous generations, stating that the company has “reduced the cost of computing a million times.”
He argued that progress is reflected in the cost-performance ratio. As mentioned in the media, in 2005, a GeForce 6800 Ultra provided 6.4 GFLOPS for $299 USD, while an RTX 4060 of these times offers up to 15,100 GFLOPS for $499 USD. This leap in efficiency has been crucial to democratizing advanced technologies such as artificial intelligence, which depend on massive computational capacity to solve complex problems.
The CEO also highlighted the historical impact of Moore’s Law on chip development and how GPUs have evolved to be critical components in key areas such as advanced graphics, machine learning and scientific simulations. According to him, evolution has driven the global adoption of sophisticated technological solutions, enabling advances that were previously unattainable.
With these statements, NVIDIA seeks to position itself not only as a hardware manufacturer, but as a driver of technological progress. However, the debate about the accessibility of its products persists, while the company continues to focus on an approach that combines innovation and high performance. Remember that on January 29 the final product of line 50 goes on sale, surely the analyzes will not take long to arrive.
Via: PC Gamer
