Google’s video platform will join forces with the Creative Artists Agency (CAA) to combat fake replicas and deepfakes of artists and celebrities published on the platform.
YouTube explained in its official statement that “today we take an important step forward by announcing a partnership with the leading entertainment and sports agency, CAA.”
They added that “thanks to this collaboration, several of the world’s most influential personalities will have access to an early-stage technology designed to identify and manage large-scale AI-generated content on YouTube in which their image, including their face, appears.”
YouTube has been experimenting with facial recognition technology for several months to deal with this problem, but it seems that the company is finally ready to take it to the next level, allowing celebrities to use this tool on a large scale and verify hundreds of videos at a time in question. of seconds.
The platform detailed how they will proceed in this collaboration. “Early next year, we will begin testing our latest likeness management technology with A-list celebrities, including award-winning actors and elite NBA and NFL athletes.”
“In addition to bringing to light AI-generated content that features your likenesses, this tool will make it easier to submit removal requests through our privacy complaint process.”
They assured that they are taking these steps to protect the integrity of public figures, as we enter an unprecedented era where artists must have control over how their image and appearance is used by Internet users.
Related to this news, this is how Meta faces this problem.
Via: YouTube
