While many spend their days playing video games, others spend their time watching others play video games. This is not something new. This trend has been present on social networks for decades. Whether we are talking about guides or a famous let’s play. What is striking is that a study has discovered that players spend more time watching this type of content than enjoying any of the current titles on their own.
According to a Media Research study, which was carried out during the second quarter of the year, with users from the United States, United Kingdom, Canada, Australia, France, Germany, Sweden, South Korea and Brazil, players usually spend about 7.4 hours playing a week, and 8.5 hours with gaming videos on Twitch, YouTube or social networks. This is what the company commented on the matter:
“Game publishers have long used third-party video platforms (Twitch and YouTube) as a springboard to promote their games. Meanwhile, Twitch and YouTube get advertising and creator-generated revenue in return. The relationship has been largely reciprocal and mutually beneficial. But gaming market revenue faces growth challenges, with the attention economy saturated and time spent becoming harder to cultivate. “It’s time for game publishers to see creators as more than just marketing.”
Although the study has a conclusion focused on the way in which these platforms can be used as another way to advertise. However, we must not forget that many people spend more time watching others play as a form of parasocial coexistence, or they simply do not have the money to enjoy an experience. On related topics, a study reveals that video games do help people. Likewise, another study reveals which is the favorite brand of Mexicans.
Author’s Note:
There are cases where these two times overlap. There are games that do not require people’s full attention, so many resort to listening to others talk about a certain title while they do it, as a way to pass the time, or even relax for a moment.
Via: Media Research
