Almost 60 years after the birth of the iconic white chocolate Galak bar which still manages to combine tradition and innovation today
There are timeless products that have the power to always remain young and alive in the minds of consumers. This is the case of Galak, the iconic white chocolate bar created under the historic Nestlé brand and launched for the first time in France in 1967. Today, that same bar celebrates almost sixty years of history and remains a must in the world of chocolate standing out for quality, innovation and tradition. The same values that led to the creation of the new Galak recipe with milk chocolate.
We are around the 1930s when two workers at the Nestlé factory add cocoa butter to Nestrovit condensed milk, giving life to a bar of white chocolate. But only in 1967 did the production of this chocolate merge into the Galak brand.
Thus, from that year, Galak entered the homes of Italians with its distinctive packaging and its unique creaminess and became the protagonist of an artistic production studied in detail. The brand’s first advertising campaigns feature some cartoon characters, subsequently replaced, since 2004, by Pluff, a figure with the appearance of a drop of milk.
Galak’s white chocolate has transformed and been enriched, over the years, by innovations and variations, starting from the Easter egg of the 90s and the Galak Poprì – a bar with crunchy cereals launched in 2019 – up to the Calendar of Galak Advent – with the iconic and cute festive friends made with white chocolate and cereals. This year, with the launch of the new Choco Milk bar, covered in milk chocolate and filled with milk cream, Galak becomes a product for the whole family and presents itself with a new visual identity to communicate the recipe and presence to the consumer. of the milk that has always distinguished Galak.
Galak has therefore transformed and innovated over the years, while maintaining its fun and iconic soul intact. “Behind every Galak bar there is a story of passion, quality and tradition – states Federico Giorgio Marrano, Business Director of the Confectionery Division – For almost six decades, we have been working to offer our consumers a product that not only satisfies the palate, but evokes also childhood memories and moments of serenity. This is why we created Choco Milk, an innovative product which however maintains the essence of the brand and its unmistakable taste.”
The Galak choco Milk bar is available in the 100g format at the recommended retail price of €2.29.
