Castel Romano Designer Outlet, inaugurated the Pink Tour for women's health with Komen Italia

Three days of free screening for prevention against breast cancer. Today the first stop with Rosanna Banfi, godmother of the ‘Donne in rosa’. The prevention caravan will continue in the other Designer Outlets, offering 450 diagnostic tests

Rome – The traditional event dedicated to the women’s health a Castel Romano Designer Outletwhich has hosted the Prevention Caravan every year since 2018 Italian Commentsil National Traveling Program for the Promotion of Women’s Health which offers completely free diagnostic tests.

A commitment that has been confirmed by everyone for the fourth year the McArthurGlen group in Italy through the Pink Tour for the Women’s Healthwhich will involve the four Italian Designer Outlets in the month of September. After the three days in Castel Romano Komen Italia’s mobile units will reach the McArthurGlen Designer Outlets in La Reggia, Serravalle and Noventa di Piave, for over 450 free screenings accessible by reservation thanks to the help of the Komen Italia Mobile Units in collaboration with the Gemelli Polyclinic.

After the stop in Castel Romano, the tour continues to Serravalle and La Reggia on 13 and 14 and ends in Noventa di Piave on 16 and 17 September.

Protecting women’s health means defend the well-being of an important part of one’s community. Among the diseases that threaten women’s health in Italy, breast cancer represents one of the most concrete risks because – with over 56,000 new cases in one year – are the most frequent neoplasms. Not only that: although fortunately with early diagnosis these are curable tumors, their incidence is increasing and this in our country causes the death of more than 1,000 women per month.

Supporting women’s prevention is an important choice that the Designer Outlet of Rome dedicates to the many women who live in Castel Romano every day: if 67% of the staff of the stores and 70% of the employees of Castel Romano are women, more than half of the visitors to the Center are women. “We renew our support for prevention because we strongly believe in the project of Komen Italia, which has been working for years with dedication and seriousness to protect women’s health, involving them directly” – Enrico Biancato declared, Centre Manager of Castel Romano Designer Outlet.

Prevention can save your life

Protecting women’s health and well-being has always been a key objective for McArthurGlen Group, actively involved in social work. After the first three years of collaboration with Komen Italia, the balance exceeds 1,500 free screenings carried out throughout Italy. Fundamental is the awareness of its responsibility within the communities in which it operates, a world largely female both in the population of workers at the centers – approximately 70% – and in that of visitors, over half of whom are women.

“The initiative with the McArthurGlen Italia Designer Outlets is a very important one, now in its fourth edition – declared Violante Guidotti Bentivoglio, Director of Komen Italia – women’s health is at the center of the ‘Pink Tour for Women’s Health” offering free visits for the early diagnosis of breast cancer, which remains the most diagnosed female neoplasm to date, with an incidence that has increased by 3% over the last 30 years. Prevention is the first treatment tool, and through early diagnosis it offers high chances of recovery and less invasive treatments. Special thanks therefore go to the centers in Castel Romano, Serravalle, La Reggia and Noventa di Piave for supporting Komen Italia’s activities in protecting women’s health”

“Networking, informing, promoting prevention can save many lives – commented Rosanna Banfi, godmother of the women in pink – encountering the disease often means encountering fear and loneliness. The great work of Komen Italia is precisely this: never leaving women alone in the prevention and treatment process”

Dates and stages of the Prevention Caravan:

Castel Romano: September 10, 11 and 12

Serravalle: September 13th and 14th

The Royal Palace: September 13th and 14th

Noventa di Piave: September 16th and 17th

Participation in the screening program It is reserved for all interested women outside the age group covered by regional screening, that they don’t have never had preventive tests or have not had them for more than 12 months, unless particular symptoms have manifested in the meantime or a specialist has indicated otherwise.