The Morumbi board is awaiting the outcome of the case to decide whether this space will be replaced by another network. At the moment, Tricolor has not yet opened an account in other virtual environments.
Second in the ranking of followers on the old Twitter, with almost 8 million followers, Corinthians migrated its commercial and institutional actions to other social networks, such as Threads, which is a competitor of X, which belongs to the Meta group. Palmeiras acted similarly by using the same social network to broadcast in text its game against Athletico.
Alviverde, however, has not yet defined how it will continue with its commercial actions that were carried out on X to activate its sponsors for almost 4 million followers.
Most experts admit the impact of the suspension, but understand that there is a way to reverse it. This is the case of Edmar Bulla, founder and CEO of the Croma Group of innovation and future design.
“OX has always created innovative formats and partnerships. It was there that we experienced great moments in interaction with TV. It also gave rise to trending topics, which became a relevant social thermometer. For sectors that had a significant presence on the platform, there may be damage to their image or finances, and this will depend on the strategy and type of action, but nothing that is not manageable and recoverable,” he explained.
Wagner Leitzke, digital marketing leader at End to End, a company that seeks to connect fans, brands and sports entities, points out that a quick conversation between club and company can minimize damage, but admits that new social networks may take time to have the same relevance as X.
