Twelve technical sponsors to dress the twenty Serie A teams in the 2024-25 season. The most present brands in the top Italian championship are three: adidas, Joma and Kappa. These three companies dress nine teams, almost half of the entire Serie A. Macron’s presence collapses, remaining with only two companies, while Nike dresses only one club, a top club.
Lecce continues its independent project with M908, a clothing company owned by the Apulian club. In fact, it produces its own jerseys. Venezia instead begins its collaboration with Drake and will wear Nocta from this year. A totally island partnership for Cagliari and Eye Sport, now in its second year in a row. No news for Monza and Lazio either, always linked to Lotto and Mizuno.
Juventus is the club that earns the most money from the technical sponsor, having a contract with adidas worth around 51 million euros per season.
