In the current social context, strongly influenced by social media, sharing personal information has become the norm. Escort Advisor, the first escort review site in Europe, asked Dr. Rossi to analyze user behavior. “Men review their experience to help others choose and to feel part of a larger market,” explains Dr. Rossi. This phenomenon has increased after Covid-19, with an increase in reviews linked to the search for safe places from a health point of view and increasing male loneliness.
The importance of reviews
Reviews have become a point of reference for users of paid sexual services, stimulated by the strong emotions that these encounters generate. Sex workers also appreciate positive reviews, as they increase their visibility and attract clients in line with their services. Elisa, one of the escorts present on Escort Advisor, says: “Reviews are a good filter to have contacts already in line with what you offer, so you don’t waste time.”
The perspective of sex workers
Elly, a trans escort with 45 reviews on the site, emphasizes: “The review is fundamental: it is a strategic tool. When we introduce ourselves we are all beautiful and good, but what makes the difference is what the clients recognize in us.” Despite the sometimes intimate reviews, Elly does not feel denigrated, seeing them instead as a way to create a connection with the clients.
Escorts, the reasons behind the reviews
According to a New York Times study, the main reasons consumers review a product or service are: connecting with others who share their interests (73%), defining themselves to others (68%), and providing valuable content to others (49%). In the sex work industry, reviews help avoid scams and ensure a safe environment.
The answer to the reviews
Dr. Rossi explains that negative reviews are often considered more helpful, as they highlight what went wrong. Users expect a response when they leave a negative review, and escorts who respond demonstrate that they value customer opinions.
Escorts, the psychological importance of reviews
From a psychological point of view, receiving and responding to reviews allows sex workers to manage their reputation and attract clients. Positive reviews are seen as a work tool, allowing them to screen clients and improve their offerings.
The phenomenon of reviews in the sex work sector therefore reflects a need for sharing and connection, with implications for both clients and workers. Transparency and communication have become essential in an increasingly competitive market.
