This traveling rally is hosted in a different location each year and regularly attracts tens of thousands of cycling fans. This Italian edition exceeded all expectations, with an estimated 100,000 Harley-Davidson enthusiasts and Harley Owners Group members present in the Marche region during the three-day event.
Over 20,000 motorcyclists from all over Italy, Europe and other parts of the world participated in a program full of events, which transformed the city into a paradise for Harley-Davidson enthusiasts.
Key areas of the event included Piazza Garibaldi, the Foro Annonario and the gardens of the huge medieval fortress “Rocca Roveresca”, with attractions including a meeting area for HOG members and a Harley-Davidson display of all the latest models of the 2024 range.
To celebrate the new era of Touring characterized by performance, technology and design, the all-new Street Glide and Road Glide models were on display, equipped with an updated Milwaukee-Eight 117 V-Twin engine.
Many people participated in free Harley-Davidson demo tours and dual sport and off-road enthusiasts had the opportunity to participate in an exclusive off-road experience, conducted by the Italian Di Traverso Adventouring team, led by the flat racing legend track Marco Belli.
These tours took place on some of the most beautiful dirt roads in the Marche – white gravel tracks that took riders off the beaten track – and demonstrated the versatility of the Pan America 1250.
On Friday the Custom Bike Show, sponsored by Metzeler, hosted many incredible creations from all over Europe; the overall winner was the Italian Mirko Perugini, while the Metzeler People's Choice Award was awarded to Diane Halhead from the United Kingdom, voted by over 300 members of the public.
Saturday's spectacular parade was led by Harley-Davidson VIPs, including Jochen Zeitz, CEO of Harley-Davidson, and Karen Davidson, HD Global Ambassador, great-granddaughter of founder William A. Davidson and daughter of William G. “Willie G. ” Davidson, Chief Styling Officer Emeritus, underlining the importance of the Rally globally, not just in Europe. HOG chapter representatives and flag bearers led the parade which started from the seafront in front of the iconic Rotunda, a superbly evocative venue. More than 3,000 motorcyclists participated in the 33km parade and thousands of spectators crowded the route to wave and high-five participants.
No HOG event would be complete without a packed program of entertainment, and this year's gathering featured an impressive international line-up, hosted by Virgin Radio's DJ Ringo. Among the bands: The Picturebooks (DE), Eric Steckel (US), The Rainband (UK) Marky Ramone's Blitzkrieg (US), Heavenix (SI) Timothy Cavicchini and the Gang (IT) and Giuseppe Scarpato (IT).
Kolja Rebstock, Vice President and Managing Director EMEA of Harley-Davidson Motor Company, commented: “The response from riders to this fantastic event in Italy has been overwhelming, from local participants to those who have traveled far and wide. Participants , from all over the world, came from far beyond Europe, from Brazil to New Zealand, demonstrating the incredible sense of community that the Harley Owners Group embodies and the strength of the Harley-Davidson brand in Italy. A special thank you to the Municipality of Senigallia and the Marche Region, to all the event partners who made this occasion possible, to our sponsors and above all to all those who joined us for this extraordinary gathering. and of course the long-awaited return of the Harley-Davidson Euro Festival which will be held on the French Riviera in May 2025!”.
The next event on Harley-Davidson's European calendar is European Bike Week, on Lake Faak, Austria, from 3 to 8 September, which attracts more than 100,000 visitors each year. More information is available at harley-davidson.com. The home of the 2025 European HOG gathering
will be announced soon.
