“The role of the dermatologist influencer is particular because it is a bit of a borderland between what is the medical and clinical profession, the one we all know, and what is instead a little more influencer, i.e. the advice that almost becomes advice personal”. This is how dermatologist Luciano Galotta explains his experience on social media, on the sidelines of the 'Code of ethics and social media' symposium at the national congress of the Italian Association of Outpatient Dermatologists (Aida) which was held in Riccione.
Concretely, he underlines, “we find ourselves being 'liaisons' between the company that produces the cosmetics and the user who wants to know which cosmetic we recommend and which we cannot do”. With the current code of ethics, as doctors, “we can never say what the commercial name of a product we use, in which we believe, is, much less show it. Therefore, the typical social media user goes looking for other figures who give these advice”. As specialists “we thus find ourselves being placed on the same level, if not lower – he concludes – than people who, for remuneration, talk about products with less knowledge of the facts”.
