Joe and Anthony Russo, the directors of Avengers: Endgame, think the generational divide is one of the causes of recent box office disappointments
The directors of Avengers: Endgame, Joe y Anthony Russothink that the generational divide has affected the world of entertainment.
Is there really a superhero project fatigue?
During an interview with GamesRadar+, the Russo brothers, known for directing the latest films of the Avengersexplained why changing public tastes are part of the cause of some of the recent failures of Marvel, moving away from the typical argument related to the supposed fatigue of superheroes. Below, we share the interesting words of Joe Russo.
“I think it's a reflection of the current state of everything. It's difficult right now, it's an interesting time. “I think we are in a transition period and people still don't know how they will receive stories in the future or what kind of stories they will want.”
“There is a huge generational divide in how media is consumed. There is a generation that is used to watching movies by appointment and going to the cinema on a certain date to see something, but that is getting old. Meanwhile, the new generation says 'I want it now, I want to process it now' and then moves on to the next thing, which it processes while doing two other things at the same time. You know, it's a very different time than it's ever been. That's why I think everyone, including Marvel, is experiencing the same thing, this transition. And I think that's probably what's at stake more than anything else.”
Joe said that a lot of people now communicate through memes and headlines. In addition, the directors of Avengers pointed out that The much-discussed superhero fatigue is simply general fatigue.. Anthony also stated that the complaint about superhero movies has been going on for many years.
“The issue of superhero fatigue existed long before the work we were doing. So it's kind of an eternal complaint, as we always used to cite this in our early days with superhero work. People used to complain about westerns the same way, but they lasted for decades and decades and decades. They were continually reinvented and taken to new heights as they progressed.”
Do superheroes have their days numbered?
It is common to find many users online claiming that there is a fatigue of superhero projects (many times being encouraged by influencers who seek visits by exaggerating the news, especially if it is from Marvel), but the truth is that the current situation in the The world of entertainment goes beyond the Avengers, and superheroes in general. Looking at the comments online, it is clear that a significant number of fans do not understand that the cause of certain failures does not go in one direction.
Although it is true that the quality of some products (as well as certain questionable decisions) can affect their performance, it has already been seen in the past that highly criticized projects have been successful. For example, I personally think that the problem with Marvel has more to do with the unclear direction that the Marvel Cinematic Universe currently has than with the quality of its products (many fans do not understand the purpose of making series and movies starring Marvel. characters who have not yet been properly integrated into the MCU and who have no relationship with the Avengers).
It is true that a considerable number of failed projects (such as Secret Invasion), but if Marvel releases a film that is criticized like the fourth film Thorand we only have to wait two years to see the God of Thunder much better written in Avengers 5, fans forget about his previous participation in the UCM.
This point reflects the other big problem that Marvel has at the moment, they are taking too long to release important projects, and continue the arcs of the most popular characters, this is largely caused by making series and movies that are not necessary, like the program Echo. Some heroes work better having a supporting role, as demonstrated in the past with the Avengers films.
Now, with respect to what the directors of Avengers: Endgame said, I think they are partly right. There is always talk of the fall of Marvel, but the truth is that entertainment is not going through its best moment.
Everyone celebrated the box office Top Gun: Maverick in 2022, ensuring that Tom Cruise is synonymous with success, however, when the seventh film of Mission Impossible in 2023, this turned out to be a disappointment at the box office. Likewise, films like the last of Ghostbusters (2024), Transformers: Rise of the Beasts (2023), Indiana Jones and the Doom Dial (2023), Fast ), The Creator (2023)among many others, failed or did not achieve what they expected.
If we go to the series, we simply have to remember that the second season of Invincible (a program that has very good reviews) passed without making much noise. Also, let's think about all those series that have been canceled in recent years.
The house of Avengers may not be making the best decisions, but the truth is that the world of entertainment is going through a complex stage.
