Microsoft's video game business changed and broke barriers with its own gaming ecosystem. Then, it ventured into launching once-exclusive titles on competing platforms such as PlayStation 5 and Nintendo Switch. Is this the future of Xbox? It seems so because the results are coming and Satya Nadella is happy with what he has obtained so far.
Satya Nadella is happy with Xbox's cross-platform strategy
During the presentation of the financial report corresponding to the third quarter of fiscal year 2023, Satya Nadella, CEO of Microsoft, spoke about the results of the video game business, which are favorable except in the case of the sale of consoles. At the outset, the manager noted that his goal is to reach players no matter where they are: “we are committed to meeting players where they are and offering great games to more people on more devices. We set records in the third quarter in hours of game streaming, console usage, and monthly active devices.”
Microsoft CEO Satya Nadella on gaming in Q3. “We are committed to meeting players where they are by bringing great games to more people on more devices. We set third quarter records for game streaming hours, console usage, and monthly active devices.” pic.twitter.com/bwcL6gLl1O
— Tom Warren (@tomwarren) April 25, 2024
Subsequently, Satya Nadella highlighted the recent results that Microsoft's acquisitions have had in video games because thanks to the purchase of Bethesda and Activision Blizzard has a greater presence on other platforms as a publisher: “finally, we are expanding our games to new platforms, bringing 4 of our fan-favorite games to Nintendo Switch and Sony PlayStation for the first time. In fact, earlier this month we had 7 games in the top 25 on the PlayStation Store, more than any other publisher.”
ARTICLE: Xbox multiplatform: renew or fall with your head held high?
At the end of 2023 and beginning of 2024, a controversy took place between Microsoft and Xbox as Satya Nadella made public the company's intentions to launch Xbox Game Studios games on PlayStation and Nintendo, a multiplatform strategy. For his part, Phil Spencer, director of Microsoft Gaming, noted that there were no such plans, but his speech fell apart when Xbox had to hold a special event where it presented the first 4 video games that would be released on competing consoles.
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