The mystery was revealed this Sunday when Apple, Roc Nation and the NFL simultaneously announced on social networks that the musician and singer Usher will be the one to entertain at the Super Bowl LVIII Halftime on February 11, 2024.
This is a big surprise after it had been speculated that Miley Cyrus was the strong card of the sporting event.
Usher will take the stage at Allegiant Stadium in Las Vegas, the home of the Raiders. “It’s the honor of a lifetime to finally check off a Super Bowl performance on my bucket list. I can’t wait to bring you into the world “a spectacle unlike anything you have seen before me.”, the singer said in a statement. “Thank you to the fans and everyone who made this opportunity possible. I will see you very soon.”
This year will be the fifth year after the alliance between the NFL and Roc Nation to produce the halftime show, following an agreement reached in 2019, as shared by Billboard. This collaboration has resulted in the shows of Shakira and Jennifer López (2020), The Weeknd (2021); to the kings of hip-hop Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar (2022) and Rihanna (2023). The show will be produced by DPS, with executive producers Roc Nation and Jesse Collins, and will be directed by Hamish Hamilton.
This musical and sporting event will also serve to promote Usher’s musical return, after several years of not being so current, since it will also launch on the same day of the Super Bowl, their new album “Coming Home”. The material contains 20 songs and it includes the song “Good Good” that she released on August 4 in collaboration with Summer Walker and 21 Savage.
In fact, to warm up the engines, even without knowing this news, J Balvin released the single “Dientes” in collaboration with Usher and DJ Khaled, with a beat reminiscent of the superstar’s hit, “Yeah!” (2004). This material will mark the artist’s first recording project after 2016’s “Hard II Love.” Although in 2018 he collaborated with Zaytoven for the eight-song project, “A.”
“I’m coming home, I’m coming back to my team,” Usher told Apple Music’s Zane Lowe, noting that he’s working with Antonio “LA” Reid. “Even when you see the artwork, you will understand it. When you see the peach. You’ll understand where I’m coming from and what we’re doing”. This extract is recovered by Billboard magazine from this chala in relation to the fact that the cover shows him from behind with several chains where one of them carries a cross while he holds a peach in one hand, also known as a peach.
“More than anything, it’s a celebration of music. Returning home in many other ways as one acclimatizes. When I release more records and also put out more images, I start to really understand it. But I think it’s something to celebrate.”
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