Hector Muelas appointed as Tiffany’s new chief brand creative officer
Tiffany reorganizes its leaders. As Pambianco writes, after having implemented the new marketing strategies, including campaigns with celebrities and collaborations aimed at Generation Zand having raised its positioning with a focus on high jewellery, the French group has appointed Hector Muelas come Chief brand creative officer del marchio.
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It was the same man who communicated the news Grinders in a position Linkedinstating: “I am happy to announce that today I begin a new journey as chief brand creative officer of Tiffany & Co. Each of us has an imaginary Tiffany and I certainly have many. Because for the past 185 years, Tiffany & Co. has helped an ever-evolving world express the language of love with the wit and optimism that sets it apart. I am honored to be part of this iconic home and continue to build its legacy alongside great friends old and new.”
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As Pambianco writes, the appointment of Grinders It arrives at a time of major restructuring for the jeweler, which reopened its historic New York store on Fifth Avenue last April. A re-opening made possible thanks to the maxi operation of the group led by Bernard Arnaultwhich in January 2021 acquired the brand for 16 billion dollars (around 15 billion euros), also inheriting the renovation of the Big Apple flagship.
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