Artificial intelligence is everywhere, and it seems that the companies in charge of deciding what we can see are maneuvering to favor content created with AI, with which they hope to earn billions in the future.
Google’s algorithm is an eternal enigma. But those who dedicate themselves to studying it seem to have found a controversial point: according to an analysis by SEO experts, Google’s search engine is favoring low-quality empty content created with artificial intelligenceversus well-written and documented content created by humans.
Google’s search engine algorithm is the Holy Grail of the Internet industry. Knowing how it works, and what you have to do to position your business, your news, or your content well in the Google search engine, is worth millions.
The problem is that Google changes it constantlyso there is an eternal tug of war between SEO experts who study it, and Google, which changes it.
Does Google search favor content created with AI?
According to an analysis carried out by SEO experts, on the Webmaster World forum, The latest update of Google’s algorithm buries human content in the ranking, while content generated by AI rises to the top positionseven if it is mediocre or empty of content.
Google responded in Business Insider that it does nothing to favor machines over humans, and that the algorithm “favors content that helps or informs people, while penalizing content created solely to rank higher in Search.” of Google”. Quite a slap in the face to SEO experts.
Despite these words from Google, there is one detail that has caused controversy.
Google recently created a new feature in its Google Search Helpful Content System that uses branding to favor content “made by the people, for the people.” However, now in the same sentence it only says “created for people”, without specifying whether the creator is human or AI…
It is difficult to know if the Google search engine intentionally favors content generated by artificial intelligence. It seems obvious that Google, Microsoft, Meta and others are in favor of promoting this content, because they themselves are trying to get users used to artificial intelligence, which generates many misgivings.
It is a market that can generate billions in the future, and they are going to do everything possible to get people used to living with AI, even if they don’t want to.
But at the same time, prioritizing low quality AI content doesn’t seem very smart eitherbecause that contributes to users rejecting it even more.
Experts in SEO They assure that the latest update of Google’s algorithm favors content created with AI, even if it is of low quality, compared to new, elaborate and well-documented human content. It is going to be the great controversy of the coming years.