El Buen Fin, the commercial strategy of discounts and special promotions that has been carried out in Mexico since 2013, This year it will take place from November 17 to 20, and although it is perceived as an opportunity for consumers, it also has advantages for participating companies.
The advertising campaign creates an ideal framework to encourage consumption and encompasses all participating businesses in a positive image with which they can gain the sympathy of consumers, with the possibility of even gaining new customers who will remain loyal to the brand.
Likewise, and due to the volume and variety of participating companies, businesses can take the opportunity to obtain better prices with their suppliers, thinking not only about the “cheapest weekend of the year”, but also about supplying the warehouse for future sales.
Merchants interested in participating have until November 17 to register on the portal www.elbuenfin.org, that is, until the day of the start of the event.
Both legally constituted individuals and legal entities can register.
Upon completing the registration, businesses will have the right to use the brand and logo authorized by the Ministry of Economy, and will be part of the official directory, which means being in the database that consumers can consult to find the product or service they have in mind.
Additionally, they will be able to access training and resources to improve their competitiveness in electronic commerce.
As if that were not enough, businesses formally affiliated with the campaign give their customers the possibility of winning in the draw organized by the SAT, which this year will distribute 500 million pesos. The only requirement to participate is to make a minimum purchase of 250 pesos at Buen Fin.
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