Ad-supported subscriptions began to appear on streaming platforms a while ago. Originally conceived as a way to deduct some money for the minimum price of subscribing to a service, it has ended up being something that has spread from one to another and, far from being an alternative form of monetization, it is beginning to be a nuisance that you pay more for if you want to continue avoiding it.
Prime Video signs up for ads
Netflix was a pioneer among the four major streaming platforms in introducing a plan with ads (others that are more unknown or not present in Spain such as Hulu, Peacock and Paramount+ have had plans with advertising since their inception). At the time it seemed like good news. It was an alternative way to monetize their content and gave the user the possibility of paying less for the subscription, serving as a gateway for those who could not or did not want to pay for the Basic Plan, saving a little per year in exchange for losing something more. of time (and a few contents).
Amazon Prime Video is about to give a turn in your strategy of business by launching a plan with ads, following the example of its competitors. While this may not surprise many, given that other streaming giants have already dabbled in advertising, it is a significant step for Amazon.
The e-commerce giant has officially announced that its Prime Video service will include limited ads starting in early 2024 (the exact launch date is yet to be determined). Besides, the ad tier will be the default option for Prime Video, the one included in an Amazon Prime membership along with free shipping on packages, Amazon Music and other benefits. Amazon will alert users a few weeks before the introduction of ads on Prime Video with instructions on how to sign up for ad-free viewing or how to cancel their subscription.
Los ads in Prime Video programming They will be launched in early 2024 in the United States, United Kingdom, Germany and Canada. Users in France, Italy, Spain, Mexico and Australia will start seeing ads later next year.
3 euros per month for not seeing advertising
On DTT television, especially on private channels, the advertising is an annoying toll (with increasingly frequent interruptions), but that the user basically accepts or at least understands, because he consumes this content for free. The same thing happens in FAST television services, where access is free, sometimes without registration, and the owners are financed through advertising.
However, it is surprising that more and more platforms have adopted one of the worst things that traditional television hasonly in this case you are already paying a monthly or annual fee because they provide you with the service.
Following Amazon Prime’s example, viewers who want the ad-free tier will have to pay an additional fee of 2.99 dollars per month, almost 3 euros in exchange, which will raise the subscription to 17.99 dollars.
In Spain, currently, Amazon Prime Video subscription plans are much lower than in the United States, where they cost 4.99 euros per month or 49.90 euros per year. If we take the American example, and assuming that prices do not rise again, we would have to pay 7.99 for the ad-free plan or continue paying the same, but now having advertising.