Prime Video will follow in the footsteps of the rest of the streaming platforms and will have a plan with ads.
Prime Video is one of the best streaming platforms at the moment
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Amazon Prime Video has been one of the latest streaming platforms in its get on the ad train. Prime Video has confirmed that starting in early 2024, the series and movies found in its catalog will include limited advertisements, according to a press release provided by the company. Nevertheless, Amazon will offer a new ad-free option for an additional $2.99 per month for members of EE. UU. Currently, Amazon Prime, which includes the service Prime Videohas a cost of €4.99 per month or €49.90 per year in Spain.
Prime Video will follow in the footsteps of the rest of the streaming platforms and will have a plan with ads
Amazon has indicated that its goal is to have fewer ads than traditional television and other streaming platforms that have already announced the implementation of ads. Prime Video ads will be released first in USA, United Kingdom, Germany y Canada in early 2024. After that, the launch will include France, Italia, Spain, Mexico y Australia later that same. No action is required from Prime members and the current price of Prime membership will remain the same.
Regarding the ad-free optionthe company will send an email to members a few weeks before the initial launch of this modality, giving subscribers the opportunity to upgrade to a more expensive option without advertising spaces. Amazon has been one of the last companies to follow the advertising path.
HBO Maxthe streaming service that later became Max, launched its ad-supported and ad-free plans in 2021. Last fall, Netflix did the same and offered a cheaper plan with advertising despite CEO Reed Hastings stating for years that Netflix would not have advertising on its platform. Disney+ was next and launched its own basic plan with ads. Other important platforms such as Hulu, Paramount+ y Peacock They have always had an advertising option.
One of the attractions of the streaming era that Netflix popularized was the absence of advertisements. Unlike traditional television, viewers could watch as much uninterrupted content as they wanted for a monthly fee that was relatively small. However, the longer the streaming era has lasted, the more this model has been implemented, since all the main streaming platforms have adopted the same thing that they criticized about television: advertisements.
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