Spotify has made good on its threat. Last year he warned that they would have to raise prices and now they have made it effective. Despite continuing to grow in subscribers, they still have not found the path to profitability. For this reason, they are now announcing a price change for the more than 200 million Premium subscribers.
is the It’s the first time since its launch in 2008 that Spotify has gone up in price. It does so in its four plans and with a relatively low rise. As Spotify justifies, this rise will allow them to continue innovating.
Spotify Premium subscribers will receive an email notifying them of the new prices, as well as a grace period of one month before they are applied.
This is how Spotify prices look from now on.
Plan Individual: from 9.99 to 10,99 euros a month
Plan Duo: from 12.99 to 14,99 euros a month
Plan Familiar: from 14.99 to 17,99 euros a month
Student Plan: from 4.99 to 5,99 euros a month
As we can see, it is an increase of one euro for the individual or student plan and up to three more euros in the Family Plan, which implies a 20% increase for those who share accounts with their relatives.
The rise of the individual plan is 10%, being lower than what services such as Netflix or HBO have experienced throughout history. It does coincide with the increase in the price of Apple Music, which last October decided to go from €9.99 to €10.99/month.
The rise in prices affects multiple countries, from Spain to Mexico, passing through the United States and Argentina. Virtually all countries where Spotify is available will be affected by this rise.
This Spotify strategy can be accompanied by news. As reported by Bloomberg, the music streaming service is expected to launch a new HiFi plan before the end of 2023. An improvement in the quality of music that we still do not know how it will fit into this new price table.
Imagen | David Pupăza
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