Paris, Lvmh new premium partner of the 2024 Olympic Games
After months of rumors, the news is now official: Lvmh will be premium partner of Paris 2024 Olympic and Paralympic Games, which will start in exactly one year and one day. As Pambianco writes, the event is among the most important and largest in the world and should involve as many as four billion viewers. On the plate, the French luxury giant would have put a good 150 million euros.
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The design of the medals will be entrusted to the historic Parisian jeweler Chaumetwhile the wine and spirits division Moët Hennessy will supply its products as part of the hospitality programmes. Sephora will instead be a partner of the Olympic torchlight. A project which as a whole – explains the transalpine group – echoes the vision of Paris 2024 and the mission of Lvmh itself: “The Art of Crafting Dreams”.
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“For several months, Paris 2024 and the creative teams of Lvmh and its fashion houses have explored the common desire to make these Olympic and Paralympic Games an unforgettable experience that rewrites established codes. A world leader in luxury, LVMH will play an important role by sharing its creativity and craftsmanship to celebrate unforgettable moments during the Paris 2024 Olympic and Paralympic Games,” the group explains in a statement.
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