This week Twitch started it quite strongly, since the streaming company announced some new guidelines that all streamers should follow to maintain a good more controlled broadcasts at the level of advertising actions. The measures were quite aggressive, and it is that users with advertising campaigns and agreements saw how their income could plummet with the new rules. And, evidently, the protests arrived.
no advertising no money
Among the many measures that were described in the new rules, there was one that drew particular attention, and that is that, according to the new broadcast policy, streamers could not place logos of affiliated brands that occupy more than 3% of the screen. This obviously went directly against the way streamers monetize which, added to other similar changes, ended up setting fire to the general opinion of users.
Criticism was not long in coming, and general opinion was not long in taking shape. Streamers did not agree with the new measures at all, and freely shared their idea of switching sides as long as they did not accept those conditions. YouTube would welcome them with open arms.
The frying pan for the streamer, not for the public
It is quite amazing how the control of the service is in the hands of the streamers. Many may not be satisfied at all with the way Twitch monetizes, but considering that they have been able to knock down the new reform, now they must feel like the masters of the service. Their reasons have, yes, but we must not forget that these changes would help the other side: the spectators.
Because enjoying streaming content with controlled advertising after having paid a subscription to the streamer is something quite interesting. We may think that Twitch’s measures helped the viewer, who would be less invaded by exaggerated advertising, but in reality, what Twitch was looking for was to have more control over advertising. And it is that most of the cake would fall into his bag.
Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your income from streaming. These guidelines are bad for you and bad for Twitch, and we are removing them immediately.
— Twitch (@Twitch) June 7, 2023
Luckily for content creators, the company has rectified and clarified that the new sponsored content guides would directly impact sponsors’ work with content creators, and since that is not what they are looking for, they have proceeded to eliminate them to avoid any kind of confusion.
Since they don’t want to interfere with the way streamers make money and grow, the new rules that were going to be applied from July 1 have been canceled and everything remains as it was, so the advertising will continue to work in the same way as before.