Twitch, the largest live streaming platform on the internet, has recently updated its “Branded Content Guidelines”, setting new rules for advertising and paid campaigns. that the different content creators show on their channels, showing a product or leaving a banner during their live broadcasts.
For those unfamiliar with the idea, Twitch defines this “branded content” as any content created by streamers that introduces their viewers to different products or services. This type of content is made in exchange for payment of money, as well as goods or services, sometimes being offers that the site calls “placement of paid products, promotions or sponsorships.”
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Among the new rules, it is indicated that overlay marks cannot occupy more than 3% of the screen. that streamers cannot run ads directly from their streams (video, audio or image).
In addition, Twitch updated the type of advertising that is allowed during these campaigns, which are: banners in the channel description, products that appear on the streamer stage, links in chat, unboxing and review of the product and sponsored games.
Changes as indicated by the journalist Roque Marques, who delivered the news on his Twitter accountcould deal a huge blow to all creators as, “bringing more to the world of esports, championship broadcast advertising deals would have to be completely redesigned.”
The announcement has given space for thousands of comments indicating that content creators will be disadvantaged, and the most affected would be smaller streamers.
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