The price of (Vision Pro) starts at $ 3,499, more than three times the cost of the most expensive Meta mixed reality headset (Quest Pro), which currently dominates the augmented and virtual reality headset market.
Apple will launch the headset in the United States in early 2024, and will roll it out to more countries later that year.
Apple said that (Vision Pro) users will be able to identify the content inside the glasses with their eyes, while using a 3D camera and microphone system to capture video clips and images that can be displayed in 3D later.
The difference between my headphones Meta and Apple
In the clearest difference between it and the Meta headset (Quest Pro), (Vision Pro) also contains an external screen that shows the user’s eyes to people in the outside world. And the external screen becomes dark when the user is fully immersed in a virtual world. When someone approaches a user in full default mode, the headset displays both the user and the outside person to each other. “It will never be isolated from the people around you. You can see them and they can see you,” said Apple chief Alan Day.
Apple shares rose 2 percent to a record high of $184.95 before the launch, but shares closed slightly lower after the announcement.
The headset uses a new chip called R1, which is designed to process information from its sensors in less than the blink of an eye.
For business uses, Apple showed how a headset with a trackpad and keyboard can be used to work like a traditional computer with multiple screens.
(Vision Pro) and applications
Apple says it is working with Adobe and Microsoft to put their apps on the new headset, as well as Unity, a technology company that works with game developers. Unini shares jumped more than 14 percent after the announcement. Walt Disney’s Disney Plus broadcast service will be available on the speaker from its launch. Investors and tech enthusiasts alike are focusing on how closely Apple’s vision of the virtual reality market overlaps with Meta. Meta CEO Mark Zuckerberg outlined his vision for using headphones, which is to enter the world of Metaverse, where people can meet virtually to work, play and spend. In addition to Meta, ByteDance-owned Sony and Pico recently released two virtual reality headsets. Research firm IDC said the companies sold a total of 8.8 million headphones last year.
Apple also unveiled a host of new products and features, including a 15-inch MacBook Air laptop with a powerful m2 chip, improvements to the iOS operating system and autocorrect.
It announced an update to its lineup of Mac computers and laptops with proprietary CPU chips.
While Apple hasn’t made any major announcements about generative AI products similar to ChatGBT or Google’s cool search engine, it has used AI in several smaller features, such as live transcription of voice messages.
The price of the “MacBook Air”, supported by the M2 processor chip and equipped with six speakers, starts at $ 1,299 and will be on the market next week. The 13-inch MacBook Air costs $1,099.
Apple has also updated its Mac Studio PC, saying its new Ultra M2 chip can process artificial intelligence programs that rival chips don’t have enough memory to handle. Apple also introduced a new version of the “Mac Pro”, its highest performing PC, which it also supplied with the (Ultra M2) chip, and its price starts at $6,999. The Ultra M2 chip is essentially two integrated chips of Apple’s largest M2 chipset, an approach Apple has taken to boost the performance of its M1 chips.
As of Monday, the Mac Pro is the last computer in Apple’s lineup that still uses Intel chips.