Twitch recently implemented new guidelines for streamers that greatly affected how they were able to monetize their channels. The rules set restrictions on the size and duration of sponsorships and on-screen signatures, among other things. The protest was quick and intense, prompting Twitch to backtrack on its stance.
a few moments ago a twitter thread, the platform announced that the guidelines were “bad for (streamers) and bad for Twitch” and would be removed immediately, allowing content creators to work with sponsors again. The proposed changes would have placed new levels of restriction on how streamers could collaborate with brands and sponsors, which some say would have reduced revenue for content creators.
You can read the full content here.
“Yesterday, we released new Branded Content Guidelines that impacted your ability to work with sponsors to increase your streaming revenue,” Twitch said. “These guidelines are bad for you and bad for Twitch, and we will remove them immediately. Sponsorships are critical to streamers’ growth and revenue-generating ability. We will not impede your ability to engage in direct relationships with sponsors – you will still own and control your sponsorship business. We want to work with our community to create the best experience on Twitch, and to do that, we need to be clear about what we’re doing and why we’re doing it. We appreciate your feedback and help in making this change.”
Among the specific guidelines that will now be removed were limitations on the size of brand logos, which could only take up three percent of the screen, as well as a ban on recorded videos, pre-recorded ads, and commercials embedded directly into a stream. live through software like OBS.
The negative response to these new Twitch guidelines shows how content creators and users are increasingly concerned with how live streaming platforms handle their material and revenue. With increasing competition in the live streaming space, platforms may need to be more careful about how they handle these situations in order to retain their key users and content creators.
Editorial: Gaming / Facebook / Twitter / Coverage / Instagram / Discord
