10 years have passed since Sony’s conference at E3 2013, where PlayStation unveiled its new PS4 with prices, design and policy on second-hand games after a disastrous presentation by Microsoft with Xbox One.
There are times when video game that go down to posterity, the E3 2013 conference by Sony is one of them. In PlayStation showed their new PS4 in a clear counterattack to what Microsoft did with Xbox One a few weeks earlier.
Although for many users in Spain the time of the event was disastrous -3:00 in the morning-, many users witnessed how Sony PlayStation showed price, design and more for PS4.
From ResetEra they have already summarized very well how they felt when they saw the PlayStation 4 presentationsince one of the marketing campaigns about lending games to friends was born by Shuhei Yoshida and Adam Boyes.
After what Microsoft presented its Xbox One at E3, Sony was able to capitalize on all the looks and attention for the controversial console; he focused everything on a direct and unhurried attack.
The release of that hardware by the Windows creator had called for negativity by many users, but the company that is currently selling PS5 announced PlayStation 4 in a radically different way.
Jack Tretton was in charge at that time of receiving applause and cheers from an audience that was announced a new PlayStation €100 cheaper, without extra cameras or permanent online connection and with 0 changes in its second-hand game policy.
The 2013 Eelectronic Entertainment Expo was a tremendous twist
In fact, Tretton used the opportunity during the conference to announce the paid online gaming and PlayStation Plus subscriptionsa measure that continues today and where many say it was a missed opportunity to criticize it.
But if one moment of the conference needs to be highlighted, this was presenting the video on how to lend a game on PS4; Boyes’ “thanks” still echoes in the heads of many.
Sony decided to maintain the freedom to exchange and borrow second hand games on PS4, something that Microsoft questioned Xbox One; fortunately, she did not go through with it.
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A decade after this presentation, the conference is still remembered. You could say that Microsoft did Sony quite a favorToday PS4 is the 5th best-selling console with 117.2 million and Xbox One the 14th with less than 60 million.
Microsoft created a legacy with Xbox 360 and the original that almost set fire to this one, fortunately right now Xbox Series X | S and PlayStation 5 they are practically as popular; although one surpasses it in sales and the other with Xbox Game Pass.
Do you remember the E3 2013 where Sony PlayStation unveiled PS4? The conference after Microsoft with Xbox One marked a before and after for both companies.
