One of the tools that most helps Internet users on a daily basis is the Adblock, an extension that allows you to browse multiple platforms without the need to see an excessive amount of ads and pop-ups that block pages; however, there are several sites that do not tolerate the use of these extensions and ask users to disable them to access the content and allow monetization, and YouTube seeks to join this list.
The number one site to watch videos on the internet, YouTube, has been operating since 2007 with an ad and advertising format, so that content creators can monetize their videos by showing brand content, which can be avoided with the use of Adblocks, which allows to block these advertising videos and, in this way, they allow to watch videos without interruptions. However, the company is aware of these ‘bad practices’ by its users, so it started a testing phase to ask users to disable their Adblock extension.
Message that has appeared to some users of the platform
“This is a small experiment on a global level,” YouTube explained to the Bleeping Computer medium, without mentioning in which countries they are applying the experiment or on what global scale. In any case, Reddit users have already begun to receive blocks within YouTube warning that Adblockers are prohibited within the platform and they will only be able to watch videos with these extensions disabled, or using YouTube Premium if they don’t want to see adswhich is already beginning to generate discontent on the part of users.
YouTube advertising has been a headache for users of the platform since it began to be used, and especially since content creators began to create longer content, which allows for more ads. For their part, some users show discontent with this decision, arguing that they have no interest in eating ads every time they want to watch two-minute videos, much less pay to avoid advertising.
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