The purchase of Activision Blizzard King by Microsoft will become, if finally approved, the largest deal in the history of video games and one of the most important in the digital technology sector. The success of Call of Duty and the power of King on mobile are known to be the draw, but there is more to it and a recent investigation shows it.
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Analysis Shows Activision Blizzard King’s Huge Growth Over 17 Years
A TweakTown article shared financial data that demonstrates the great business that Activision Blizzard King represents since its business model and decisions have only increased its fortune and success in different ways. According to the information, from 2005 to date (17 years) Activision Blizzard King has generated $91 million in revenue, starting from the commercial success that was Call of Duty 2 to the acquisitions that turned the company into a gaming giant in West.
The European Commission has required Microsoft to license popular Activision Blizzard games automatically to competing cloud gaming services. This will apply globally and will empower millions of consumers worldwide to play these games on any device they choose.
— Brad Smith (@BradSmi) May 15, 2023
Taking the historical background, a graph shows the exact points at which Activision’s business went through the roof. First, after the purchase of Blizzard in 2008, which was reflected in a double increase in annual revenue reported by the company in subsequent years. Then, in 2016, the acquisition of King only took the video game company to the top, turning it into a multi-million dollar business.
Although it is known that more than 50% of revenue in recent years comes from King and its large numbers come from the mobile gaming sector, the case of Call of Duty also stands out since the estimates of this analysis are that the franchise contributes 1/3 part of the total after generating $31 MMDD counted until the cycle of Call of Duty: Modern Warfare 2.
From an overall perspective, Activision Blizzard King’s business is not only strong, it is also showing signs of growth in the short to medium term with the expectation that the Microsoft purchase represents a new bright spot that would take both companies to another financial level.
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