We bring a compilation indirectly related to Nintendo. We say indirectly because it actually comes from Sony.
Specifically, it seems that the last meeting with Sony investors has left a graph that has surprised the media and market analysts such as Stephen Totilo of Axios. This is a chart that measures overall brand momentum for the three major video game companies: PlayStation, Nintendo, and Xbox (the latter are labeled ‘Brand B’ and ‘Brand C’ respectively.
The graph offered by Sony shows that PlayStation has the most brand momentum, followed by Nintendo and Xbox and also the Sony platform also sees a high spike in the launch of PS5. That spike can also be seen at the Xbox Series X/S launch, but Nintendo remains completely flat in brand boost.
This has shocked experts, who believe that the release of Animal Crossing: New Horizons in March 2020 during the start of the COVID-19 pandemic, the release of the Switch OLED model in October 2021, and the debut of the hit Pokémon Scarlet and Purple in November 2022 should be reflected in that graph and they are not. For this reason, they point out that Sony is lying with this graph.
You have it below:
He brand boost that is measured here refers to the “strategies and actions that a video game company carries out to promote and strengthen the image of its brand in the console market”. This includes activities such as marketing campaigns, advertising, launch events, partnerships with influencers and celebrities, creation of promotional content, among others. The main objective of branding is to “generate awareness, interest and preference for the brand in the target audience, establishing an emotional connection and highlighting the distinctive attributes of the company and its products”. Sony thinks Nintendo has been flat on this.
What did you think of the news? You can share it in the comments.
Fuente.
