Gerard Piqué’s Kings League, which as Twitch followers will know is an amateur league that has former soccer players and streamers as presidents, has maintained low viewership on its television broadcasts, causing many people to begin to have doubts about the seriousness of the agreement between Kosmos, Piqué’s company, and Mediaset España, which is a company dedicated to television communication.
Agreement that gave Mediaset the rights to broadcast on open TV for the second season of the Kings League and the first of the Queens League women’s league, in an alliance that “represents the beginning of a long-term collaboration between the audiovisual group and the company founded and chaired by Gerard Piqué”.
You can read: President of LaLiga soccer Spain criticized the Kings League of Piqué and Ibai: “I think it’s a circus”
And according to a report by El Economista, the figure that Mediaset would have paid Piqué for broadcasting the league on his channel is quite impressive, since it clearly shows that its transmission outside the niche that Twitch meant, is a bet for a lot of money. The information provided by the media indicates that the production company would have paid $900,000 euros for 12 days to Piqué’s company, in order to broadcast the Kings League on the TV channel Cuatro, which means that they pay about $75,000 euros to broadcast each game.
Numbers that clearly show that Mediaset’s interest in bringing the competition to TV is quite high, but that is not the case for viewers to watch it on that medium. Mediatek bet that is understood by the incredible success that the Kings League has had on Twitch, where it has had audiences of more than 7 million viewers. A number that is far removed from the 677,000 viewers that the broadcast on Canal Cuatro has had and that after knowing the amount of money that Mediaset has paid, only Piqué should be happy.
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