Sofía Reyes is one of the Mexican pop artists with the greatest international projection, and now she presents her most recent song as a duet with the no less talented Danna Paola, a song that promises to be stellar this summer, as the first approach of both performers to the hyperpop genre. Thus, tomorrow night, Thursday, May 25 -8:00 p.m.- the unknown is revealed and they will release “tqum” (I love you a lot), simultaneously with the video, directed by Mamo Vernet and produced by MITH Originals.
The song “tqum” addresses the nostalgia one feels for an ex and being honest with oneself when one misses being with that person; the theme gives each singer the opportunity to express themselves in a unique way. With an avant-garde approach to arrangement and performance, the end result could very well be on the hottest playlists of 2023.
collaboration and friendship
In interview with THE REPORTER, Sofía Reyes -who stands out in the urban genre, which turns out to be the most collaborative today for the industry- comments that “it is true that in my career it is something that I have done a lot and I like, because it is about sharing, even a song changes completely. In addition, I have managed to make great friends in the studio thanks to the collaboration”.
In fact, the artist highlights that in the particular case of the recording With Danna Paola, “we knew each other before and, living together for a long time in the studio, that made our relationship stronger; I find it very nice when creating, I have realized the importance of listening to other opinions. Many times you have no idea how to solve a song, for example, and by collaborating with someone everything makes sense; it is opening up to other ideas”.
song and video
As an artist who likes to get involved in all aspects of the production that her songs imply, Reyes comments that in the case of “tqum”, it has a diverse origin, one of them “that Since we’ve known each other, we’ve talked about the importance of collaborating with women, not just because we’re Mexican, we’re also pop artists from the same generation., and although it occurs in the regional sphere, in pop I think more needs to happen, that it be genuine to support us as artists. And let it begin in Mexico, where talent abounds”.
On the other hand, the interpreter acknowledges that the above “is not something simple; It’s not just any song, it’s important that the other artist connect with it and sometimes it doesn’t. The intention may exist but the song is not the right one”.
Likewise, part of the general concept, the video is the work of Mamo Vernet, with whom Reyes has worked before; “and he has a lot of humor; She had wanted to make a video inside an airplane for a long time, and this song gave us the opportunity. And we talked about it; The question was, far from glamorous, talking about the inconveniences of air travel: turbulence discomfort, people sleeping next to you, crying children or people taking off their shoes. Sure, it reflects the theme and how well Danna and I get along.”
disc and tour
The single “tqum” (the same as “Luna”, which was released months ago) is part of what will be the next album by Sofía Reyes, scheduled to go on sale later, in 2023. The theme, written by Sofia, Danna, Karen Sotomayor and Thom Bridges, was produced by the latter; now, the album, says Reyes, “has me excited, I think it’s what has come closest to me in a few years, I allowed myself to play with unexplored sounds and elements. I think it is a new stage for me and it comes with some collaborations with Mexican artists that I admire, there is a bit of everything, it is very positive”.
For the remainder of the year, Before presenting the new album, “we are going to release two more songs, and then the complete production. The plan seeks that, in 2024, the focus is to plan the concerts and start touring, I think that will be the time to do it and we are organizing a show that leaves people with a feeling of hope and gratitude, as well as being fun and enjoyable as a complete experience. I am very excited”.
Sofía Reyes has emerged as an international Latin music superstar thanks to her award nominations such as the Latin Grammy, Latin American Music Awards, MTV Europe Awards, Premios Juventud and NRJ Music Awards. He has amassed over 1 billion views on YouTube and 2 billion streams globally, as well as over 8.6 million listeners on Spotify. Thanks to the viral success of “1 2 3” on Tik Tok, she became the female Latina artist with the highest number of creations on the platform with eight million videos.
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