The Kings League InfoJobs and the Queens League Oysho de Piqué move to traditional television, Mediaset will broadcast their matches on weekends.
Traditional television always wins and if not tell the current state of Twitch. The streaming platform that was born as an almost revolutionary idea in which each streamer could do whatever they wanted to entertain their audience has ended up carrying the same formats that have existed on traditional television for years and, now, it has taken over the Kings League.
The Kings League InfoJobs, full name, is the league that brought Gerard Piqué of the sleeve and that he intended to bring football closer to the Twitch audience. To do so, his idea was based on getting big heads from the Twitch world to hang themselves the title of presidents of football clubs and, the truth is, it has worked wonderfully.
The interest it has generated is such that it has managed to fill the Camp Nou Spotify with fans of this league that did not exist a few months ago. Yes, thousands of people have crowded into the seats to see this football spectacle that some people dismiss as a circus that does the sport of football little favor.
This seven-a-side soccer league in which the streamer Ibai Llanos participates as president of one of the most popular clubs, Porcinos FC, will now be broadcast on traditional television. Yes, the jump is huge. The Kings League InfoJobs becomes part of Cuatro’s television schedule and, of course, will continue to be broadcast on Twitch.
The Kings League InfoJobs and the Queens League Oysho de Piqué reach Cuatro
The agreement between Mediaset España and Kosmos, Piqué’s company, allows the communication group to broadcast both the Kings League InfoJobs and the Queens League Oysho, the latter being a women’s soccer league. The matches that generate the most interest will be those that are broadcast on Cuatro at 8:00 p.m. every week.
The strategy is clear, by integrating this type of content that has generated the most interesting traction for advertisers into the programming grid, it is possible that the most casual viewers prefer to enjoy the game on the big screen and the comfort of the living room in instead of on a computer or mobile device.
Access to these contents is improved, All you have to do is wait for Saturday or Sunday at 8:00 p.m., turn on the TV and put on Four to see what is happening in the Kings League InfoJobs or the Queens League Oysho by Gerard Piqué and where streamers of all kinds participate. We will have to wait and see if this new strategy gives results.