The arrival of great offers online, el Hot Sale, It is just around the corner. Its about annual ecommerce industry eventa great showcase for companies that offer their best discounts, which this year will take place from May 29 to June 6.
According to the Purchase Expectations Report for Hot Sale 2023 of the Mexican Association of Online Sales (AMVO), seven out of 10 Internet users plan to purchase a product or service during the event.
► Also, read: Take care of your money! Follow these recommendations for the Hot Sale 2023
Among potential buyers, the categories with the highest online purchase intention are electronics, fashion and home appliances, as well as a growing interest in travel and accommodation.
Hot Sale, great business opportunity
Santiago Jiménez Abad, co-founder and Chief Automation Officer (CAO) of Nubosoft, asserted that the Hot Sale is a great business opportunity for entrepreneurs and small and medium-sized enterprises (SMEs).
“Electronic commerce is the best ally of SMEs because through it it is easier to attract potential customers. Thanks to technology, e-commerce sites can be created that facilitate their use, speed up the response time and incorporate artificial intelligence, such as recommendation engines,” he said.
According to data collected by Nubosoft, In 2020 the number of ecommerce users in Mexico was 50.7 million and by 2025 it is estimated that it could approach 78 million.
In the opinion of the co-founder of Nubosoft, “the ecommerce market dictates competitiveness, since problems and delays can cost millions of pesos and even paralyze business.”
► Query: How long will the Hot Sale 2023 last?
Faced with this situation, he suggests that entrepreneurs and SME owners adopt technologies such as cloud computing to improve the digital search and purchase experience.
It refers that, for more than a decade, the Mexican Nubosoft promotes the use of new technologies to help retailers to enhance their websites and mobile apps.
Competitive advantages of the Hot Sale 2023
Of the competitive advantages that cloud computing and artificial intelligence offer to e-commerce, Nubosoft highlights:
Simple and fast deployment that helps customers set their preferred pick with fewer clicks, thanks to the use of artificial intelligence, with more than 30% improvement in click-through rates
Performancebecause with cloud computing and artificial intelligence, customer searches on the internet can be refined and their shopping experience improved
Scalability and flexibility to absorb demand and provide customers with attractive and complementary products
Securitybecause Google Cloud has a threat detection solution such as ransomware
OA
Themes
Read Also
Get the latest news in your email
Everything you need to know to start your day
Registering implies accepting the Terms and Conditions
