Electronic Arts is the publisher with the most active users on Xbox.
EA haggling over Activision and Microsoft issues to get their chest off their job
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So far, while most of the world’s regulators have agreed to Microsoft’s purchase of Activision Blizzard, including PlayStation-native Japan, the CMA has blocked the deal in the UK and the Federal Trade Commission (FTC) remains to be ruled. ) of the United States and the European Commission. As for the big companies in the sectorfew are those who have wanted to pronounce themselves on the subject, apart from Sony, but EA has finally shared its point of viewand has not left a puppet with a head.
Unlike PlayStation, who has tried by all means to stop the operation and has played the wronged before the regulators, EA puffs out its work and she doesn’t seem intimidated at all by this movement of Activision Blizzard and Microsoft.
EA puffs out its work and is not intimidated
At the last Electronic Arts shareholders’ meeting, CEO Andrew Wilson assured investors that he doesn’t know if Microsoft will end up owning Activision Blizzard or not, but in neither case is it “material” to this company (via GamesRadar).
“We think we have the scale, again, back to our network, our IPs and our talentto continue to navigate into the future and lead the future of entertainment, and compete in the marketplace whether or not that deal goes through,” Wilson said. Regarding the industry futureHe expects it to continue to consolidate and EA “has the scale to be a significant consolidator in that space.”
“I think we have huge assets regarding the future of entertainment“, affirmed the CEO. “But as it stands today, I think it makes no difference to us whether (the sale of Activision) goes through or not. We feel like we have an amazing strategy. We feel like we have an incredible opportunity, and whether or not it comes to fruition. But, we will continue to be the number one publisher on the Microsoft platform“.
In fact, despite such important franchises as Call of Duty in the hands of Activision, according to the latest data from Ampere Analysis, EA is the publisher with the most active users on both Xbox and PlayStation. Let’s remember that EA has licenses as popular as FIFA (soon EA Sports FC), Madden NFL, Apex Legends, The Sims, Battlefield, the recent Star Wars Jedi Survivor, etc.
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