Less than five years have passed since Disney+ went live with all the content from franchises such as Star Wars or Marvel to attract millions of people and compete with the greats of streaming, such as Netflix, HBO y Prime Video.
At that time, the trend was to build streaming services that dazzled the public with movies, series and all kinds of content. original that they would like to see
Not even five years have passed and the current trend is very different. Whether due to the saturation that they have triggered in the market, the production of content that, in many cases, does not quite have the expected quality, or various factors, the large streaming platforms have suffered a significant slowdown. And some even record losses.
That is the case of Disney +, which has lost subscribers again for the second consecutive quarter. Variety reports that the House of Mouse streaming service has fallen from 161.8 million customers to 157.8 million.
Other areas of the company cushion the slowdown of Disney +
Part of these consecutive drops in Disney+ subscribers are due to the loss of retransmission rights for Disney+ Hotstarthe combined service that the company has in Southeast Asia, of the Indian Premier League of cricket, the national sport in India.
In fact, India registers a drop of 4.6 million subscribers, but Disney + recovers almost a million thanks to other markets.
Bob Iger saved the furniture at the Disney shareholders’ meeting by “covering” the drift of Disney+ with the good numbers that the House of Mouse was finding in other areas of the company, such as theme parks, which have experienced significant growth.
It will be necessary to see if Disney + manages to stabilize within three months, although changes have already been anticipated that could affect the films and series of the platform, beyond Star Wars y Marvel.