The innovation, design and quality of its pieces are the key to the success of Maestros Joyeros, a jewelry company from Guadalajara that has positioned itself in the taste of Mexican music artists.
Artists such as Natanael Cano, Eduin Caz from Grupo Firme, Featherweight, Junior H, Luis R. Conríquez, Víctor Cibrián, Santa Fe Klan, Babo from Cártel de Santa and many youtubers are some of his clients.
Maestros Joyeros is a jewelry company that stands out for making personalized designs for each of its clients.
Personalized pendants, chains, slaves, rings, earrings, bracelets, among others Pieces whose prices range from one million pesos to six million pesos are made by hand, but with the highest technology.in his workshop located in Colonia Revolución, in Guadalajara.
The process begins when clients contact the firm by any of the possible means, either by phone or on its electronic portal and tell them what type of model they want; Maestros Joyeros has a design center where 16 designers work, who with the client’s idea begin to design on a computer using different software programs.
Once the first renders of the piece to be worked on are available, they are sent to the client, who can modify them to their liking and gradually shape the piece they need, until they have the final design.
César Arturo Villegas Guzmán, director of the company, explained that honesty has also been key to positioning itself within the preferences in a market as competitive as the jeweler.
“We are open to the public. Anyone who wants to make something personalized is happy to design and manufacture it, and yes, lately we have focused a lot on artists of all kinds, but it does not mean that we are exclusively with artists, we are for all types of audiences”, he commented.
Maestros Joyeros pieces are sold in Mexico and in other regions, such as the United States, Puerto Rico and other Central and South American countries.
“In Mexico there are not so many jewelers that make exclusive pieces with the quality that we are offering,” he said.
Maestros Joyeros also ventured into online sales. “They are high-end pieces, of a higher quality than everything on the market, but that does not mean that they are high-priced,” César Arturo Villegas clarified.
The first step is to create the part design through the various computer programs. THE INFORMER / A. Navarro
The piece after being worked is separated from the mold and receives the final details. THE INFORMER / A. Navarro
A sample of what a jewel worked by expert hands looks like. THE INFORMER / A. Navarro
Tradition that has evolved
With a family tradition of four generations in the jewelry field, Maestros Joyeros has distinguished itself as one of the most recognized companies in the market.
The history began with Don Ambrosio Guzmán Rivas, as part of the first generation of the family in the jewelry business, who started selling small items from house to house; Some time later he invites his daughter Magdalena Guzmán Bustos to the business.
In 1981, one of Mrs. Magdalena’s sons, César Villegas Guzmán, motivated by the family’s jewelery tradition and seeing opportunities in the market, opened a small workshop at the age of 16 and dedicated himself to the manufacture of medals. de oro, leading this great project as its director. The manufactured parts obtain recognition and good sales for the quality with which they were produced, which distinguished the workshop from the rest of the same business.
In 1987, Mrs. Magdalena Guzmán, in collaboration with her two sons, Jesús Villegas and César Villegas, founded the company Gemas, Perlas, y Joyas SA de CV, with the aim of expanding its market.
Years later, Maestros Joyeros was born as a company with state-of-the-art technology, leading it to be a leading company in the national jewelry industry, with the capacity to make any manufacturing line.
“This business unit is specialized in personalized, unique work, clients’ dreams, merchandise that a normal jeweler generally cannot do, due to lack of technology,” commented César Arturo Villegas.
Since 1996, Maestros Joyeros is an exporting company with participation in exhibitions such as JCK Las Vegas, Vancouver and Toronto.
It maintains close contact with its main markets in the United States, Canada, Spain, Central America and South America.
Each piece made by Master Jewelers is made with the highest quality standards. COURTESY
Companies of the State of Jalisco Jewelry Business quality
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