The via Aldo Rossi club has invited its fans to light up homes, cities and digital spaces with the color that differentiates it from Inter. And at the Meazza it will be a show
Never like this time can we talk about… fil rouge. Red as the dominant chromatic theme, as the maximum visual reference of this first Champions League derby. Milan has asked all its fans – which the club estimates at over 550 million scattered across all continents – to light something red ahead of the first round against Inter. This is how the sense of A light that never fades is born – a multi-channel and global campaign that invites fans to illuminate homes, cities and digital spaces with a red light. It could be that of a TV, a PC, a tablet or even a smartphone (just connect to the club’s YouTube channel, where a red screen is available in live streaming) but in the meantime, there were also… big targets lighting up red. Like the Burj Khalifa in Dubai, the tallest skyscraper in the world, followed by Piazza Duomo and, of course, the Meazza stadium (with racecourse).
The good dress
A San Siro that has been sold out for some time, which once again – but there was no doubt – hasn’t even gotten close to the free ticket sale phase. All pulverized in the pre-emption phase for season-ticket holders and holders of the Cuore Rossonero card. The Meazza will dress up again and wear the dress of great occasions in front of the world. Once again, a tailor-made suit from the Curva Sud Milano, which is currently completing the very latest preparations for the usual, spectacular choreography on three rings (privilege for those who play at home: the away fans must be satisfied with one). Except that on this occasion the work of conceiving, organizing and packaging the “coreo” was inevitably much faster. Times decidedly shorter than usual because to give the green light to the works it was evidently necessary to wait for the outcome of the quarter-finals. That is April 18th. It means that the Rossoneri ultras only had three weeks to set up the scenography for the first Euroderby. About twenty days, when normally we are dealing with jobs that also require 2-3 months. More than thirty people got to work, with an almost daily commitment which saw as the last act a couple of days (and a hundred people) dedicated only to setting up and assembling inside the stadium. As in the previous Champions League matches, in addition to the Curva Sud, the rest of the stadium will also be involved in the spectacle of the Rossoneri scenography.
9 maggio – 11:47
© REPRODUCTION RESERVED