Companies like Activision Blizzard, Electronic Arts, Take-Two Interactive, PlayStation, Xbox and even Nintendo decided that their most ambitious or new generation games should be more expensive. This is why a lot of releases are already being offered for $70 USD instead of the $60 USD they were until recently. No player likes this, so we’re sorry to report that another major distributor is thinking of joining this trend.
SEGA, home of franchises such as Sonic the Hedgehog and Yakuza, recently reported that it is analyzing the possibility of starting to sell games in exchange for $70 USD. Although this increase will not be reflected in all its titles, the company does consider offering some major releases in exchange for that price.
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SEGA revealed this at a recent meeting with investors, in which Haruki Satomi, CEO, and Koichi Fukazawa, CFO, were asked about raising their prices. Given this, the managers indicated that they are reviewing the market conditions so that some of their releases are offered for $69.99 USD.
“In the global market, AAA games for consoles have been selling for $59.99 USD for several years, but games selling for $69.99 USD have only appeared in the last year. We would like to review the prices of those titles that we think are commensurate with a price increase, while keeping an eye on market conditions, ”the SEGA executives explained.
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As you can see, SEGA’s intention is not for all its games to start costing $70 USD, but the highest-profile productions will. In this way, if you are one of those players who usually buy all the AAA the day they are released, you have to be prepared to spend more.
We remind you that in August 2020, Take-Two was the first company to announce an increase to its games, with NBA 2K21 being its first release at $70 USD. PlayStation and Activision followed suit with their new generation releases. Then Electronic Arts and Square Enix increased the price of new releases, and this month Nintendo and Xbox released their first $70 games.
Find out: $70 price hits game sales, PlayStation data suggests
And you, what did you think of this news? Will you still buy SEGA’s new releases on the day they’re released for $70 USD?
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