This week, the UK Competition and Markets Authority (CMA) shook the gaming world by announcing that it had blocked Xbox’s purchase of Activision Blizzard. Many managers have commented on this situation, but Phil Spencer, head of Xbox, had remained silent. Although it continues to be so in public, the manager has already spoken with his employees about what will happen to Xbox if he does not buy Activision Blizzard.
Bloomberg recently shared an article in which he discussed what has been said internally within Microsoft after the CMA blocked the purchase of Activision Blizzard. One of the most important parts of the article was the reaction of Phil Spencer, head of Xbox.
According to the outlet, Spencer arranged a show of hands with members of her team. There he explained to them that Brad Smith, president of Microsoft, is working on a response to the UK authorities in which they will seek to appeal his decision. He also revealed that Amy Hood, the company’s chief financial officer, is working to get the deal done.
But what will happen to Xbox and its future if those attempts fail and the deal can’t be done? According to Spencer, buying Activision Blizzard will “accelerate” the vision of Xbox; however, his plans do not depend on having control over the important distributor.
According to the report, Spencer emphasized that Xbox will continue with its current strategy regardless of whether they close the purchase of Activision Blizzard or not. So, they will continue to look for ways to bring content to Xbox platforms and continue to nurture the Xbox Game Pass catalog to attract more users on consoles, PC and the cloud.
It should be noted that Microsoft has not commented on this report. However, Bloomberg is one of the most trusted media in the world.
What do you think about this new? Do you think Xbox needs to buy Activision Blizzard to succeed or that its strategy can shine without the Call of Duty company? Tell us in the comments.
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