Nintendo decided to stop offering new content for Animal Crossing: New Horizons, but that does not take away from the merit of having been one of the most popular games of the pandemic. Despite no longer being popular as before, a government agency in the United States took advantage of it to deliver an important message about the risks of smoking.
Smoking continues to be one of the main vices among young people, which brings negative effects to the body, one of which is the anxiety caused by episodes of craving for nicotine, the compound in cigarettes that prevents smokers from quitting. .
In order to invite this population to quit smoking or avoid it completely, the United States Food and Drug Administration (FDA) shared an animation that shows precisely the horror of the episodes of anxiety about smoking at times that otherwise should be quiet.
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The FDA uses popularity of Animal Crossing to encourage young people to quit smoking
What is interesting is that it shows this through the eyes of a character who appears to be one of the villagers from Animal Crossing: New Horizons, who cannot sleep because the nicotine monster prevents him from sleeping through anxiety. As you can see below, although it is not explicitly expressed for obvious reasons, the FDA clearly uses the popularity and recognizability of the Nintendo series to communicate its message and it is very well achieved, since the style that was achieved in the animation is very similar to the Nintendo Switch game.
The animation was made by the Sawhorse Productions studio at the request of the FDA and was broadcast on platforms that the young population frequents, such as Twitch. Obviously, Nintendo is not involved in this, but the FDA should not have a problem with projecting these characters, since it does not present the characters as its own or mention that it is the Animal Crossing IP, but generic characters, plus it is not profiting with this animation.
In case you missed it: Animal Crossing player lost her island after playing hundreds of hours.
What do you think of this awareness campaign about the risks of smoking? Tell us in the comments.
Animal Crossing: New Horizons is available exclusively for Nintendo Switch. You can find more about him if you visit his file or if you consult our written review.
Related Video: Animal Crossing: New Horizons – “Happy Home Paradise” DLC Trailer
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