The classic Lofi Hiphop Youtube channel, Lofi Girl, is known for carrying a 24/7 live broadcast of this style of music, ideal for studying and relaxing, while a girl drawn in the Ghibli style is shown in the background, studying accompanied of a cat looking out a window. The transmissions have been seen with problems and have had to temporarily cut off at times due to problems with YouTube, but they have managed to stay on the air. However, after continuous years of study at the same desk, on April 10, 2023, the Lofi girl disappeared, which shocked those who listened to this radio.
Although the channel had already uploaded a video of the girl leaving school as a joke on April 1, it was on April 7 that the mystery began, in which a video of less than a minute in length was published in which the The protagonist of the direct ones looked out the window towards a nearby building, in which one of the rooms blinked a mysterious blue color. For Monday, the girl mysteriously left her desk and the broadcast went on for hours with a question mark in the titlewhile making a slow approach to the blue window, feeding the theories and possible responses from YouTube and Twitter users.
Finally, after various conjectures about the girl who finished studying or a possible change of room, it ended in a pleasant marketing surprise from the channel: first of all, internet users discovered that the short video spelled out the website link in morse code lofiworld.com, a site that, although it is still inactive, shows an intention to expand the operation of the YouTube channel. This possibility is confirmed with the live broadcast, because after hours of waiting, finally revealed that the blue light came from a new character, a boy with the same Ghibli-style animation, who studies accompanied by a dog with Synthwave music in the background and will have his own 24/7 direct.
Nicknamed ‘Synthwave Boy’
During the afternoon of April 11, the Lofi girl returned to her desk to continue studying, now accompanied by a blue light that is seen in the nearby building of the temporarily nicknamed Synthwave boy by listeners. This marketing move by the channel leaves waiting for the possibility of more musical content to study, which will have to be confirmed once the website goes live.
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