Since last year, Netflix announced measures to end shared accounts, a practice that represented millions in losses in potential consumers. This is why they started a pilot program for a system that charges you for sharing your account. The company is happy with the results and plans to take it to more countries.
As part of its Q1 2023 revenue report, Netflix announced that it is about to expand its system that ends account sharing. This is why from the second quarter of 2023 it will reach more countries, including the United States.
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“In the first quarter we launched payments for shared accounts in 4 countries and we are satisfied with the results. We are planning to expand it into a wide release that includes the United States,” he noted.
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Recall that, in February 2023, Netflix launched its payment program for shared accounts in Canada, New Zealand, Portugal and Spain, this after a pilot program that reached Chile, Costa Rica and Peru last year. Apparently, the system that allows you to pay an extra fee so that your account can be used by people you don’t live with.
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According to Netflix, there were more than 100 million households that did not pay for an account and this is why they took steps to increase their income. The company anticipates that the measure will not be popular and that it will cause some people to cancel their account. That said, the success of the pilot program makes them believe that the long-term results will justify the move.
And you, what do you think about it? Will you cancel your Netflix account when this measure reaches your country? Tell us in the comments.
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