Microsoft is betting big on generative AI, and in addition to Bing with ChatGPT we have seen how Microsoft 365 Copilot has been announced. Google is a bit more timid, but its chatbot, Bard, is gradually taking shape. However, there was one of the big tech companies —no, not that one, the other one— that didn’t seem to make a move. Now it has.
Bedrock. Amazon is definitely in for the generative AI fever, but its product is not its own chatbot. Instead, Bedrock is the new Amazon Web Services (AWS) API, and with it developers can create and customize new AI tools to generate text or images.
Amazon goes for companies (and for developers). While Microsoft and Google have specific products aimed at end users, Amazon wants nothing to do with them. Instead, it proposes a complete platform with which developers and companies can launch new solutions that, yes, make use of Amazon’s infrastructure.
Neutral and open to all. Andy Jassy’s company therefore wants to become an intermediary for LLM models, chatbots and APIs of those startups that are revolutionizing this market. Amazon Bedrock customers will be able to choose whether to deploy services through several options. For example, Amazon’s own Titan foundational model, but also Claude (Anthropic), AI21’s Jurassic-2, or Stable Diffusion.
Privacy by flag. Another feature of this business offer is the protection of business privacy. As we have already seen, ChatGPT does not know how to keep secrets very well, but at Amazon they emphasize that both companies and developers can customize how the models work based on the inputs and that data will not be used to train those models.
CodeWhisperer wants to compete with Copilot. In addition to Bedrock, Amazon announced that its programming assistant, CodeWhisperer, is now available for free to all developers. Now it supports more languages —among them Go, Kotlin, Rust, PHP or SQL— and thus wants to become a clear rival to GitHub Copilot.
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