A US government agency uses Animal Crossing to raise awareness about tobacco.
Animal Crossing as an anti-smoking method.
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Animal Crossing: New Horizons had a spectacular reception, especially due to the pandemic era. Thousands of players were able to enjoy this installment from Nintendo and despite the fact that it no longer enjoys the same popularity… The United States government has decided to use this game to campaign against tobacco. If you want to see the result, we will show it here.
Animal Crossing: New Horizons
Smoking continues to be one of the main addictions among today’s youth, of course in addition to alcohol. In addition, now electronic cigarettes and vapers have also become fashionable. Given this, the US government wanted to get down to business and he has offered us this original campaign to show us the effects of tobacco. In Animal Crossing you can lose your island, but with tobacco you can lose much more.
Animal Crossing is the image of the US to raise awareness against tobacco
For the younger people to put aside this vice, The United States Food and Drug Administration (FDA) has created an animation in which it refers to one of those episodes of anxiety due to tobacco. They have tried to do this through the eyes of a drawing very similar to the famous villagers of Animal Crossing: New Horizons.
Logically and for obvious reasons… This body does not directly name the Nintendo game, but the clear reference that they have taken to reach the youngest people is noticeable and thus attract their attention through the well-known video games. As we mentioned at the beginning of the news, this Nintendo game received great attention so it is possible that the Administration will achieve its goal.
The animation was made by the Sawhorse Productions studio at the request of the FDA itself and it could be seen on platforms widely used by the younger population. Like for example, Twitch. Remember that Nintendo is not involved in this in any way., but it is possible that the FDA does not have any legal problem in this regard, since it does not pronounce itself as the owner of the characters or mention the Animal Crossing franchise. They are generic characters.
A point in favor to avoid problems is that the FDA is not profiting from this, but is simply using it to educate young people about the dangers of tobacco. What do you think of these methods? I think that if you use them correctly, video game-based ads to raise public awareness can have a great positive effect.
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