Making a business gain popularity and be sustainable is an extremely complicated task, something that entrepreneurs will know very well. It is very important to have an original and effective marketing campaign that grabs the attention of the target audience and the general audience, especially in the age of social media. With this in mind, one bar hit the mark by using video games in its strategy.
According to reports, a bar in Rome, Italy, has a series of very unique and fun challenges that have gone viral in recent weeks. Specifically, local consumers have the opportunity to earn free drinks by playing and winning multiplayer games.
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This bar gives you free drinks if you show off your skills in CoD: Warzone 2.0, Fortnite and more games
In one of the videos that were shared on social networks, we see a group of young people play Call of Duty: Modern Warfare II, the new installment of the popular Activision franchise. In case of obtaining a Nuclear, that is, a streak of 30 kills, they will earn free drinks.
In other footage shared on TikTok, we see youngsters trying to win in Call of Duty: Warzone 2.0, Fortnite, and Fall Guys. If they succeed in their mission, they will get free drinks. With this in mind, it is not uncommon to see people screaming with excitement along with their friends when playing the game and trying to complete the challenges.
The owner just wants someone to grind their camos
— Dexerto (@Dexerto) March 21, 2023
Of course, it’s hard to know how many people are actually capable of completing the challenges. Maybe it’s much easier to buy the drinks instead of trying to win a game in one of those multiplayer video games. In any case, and according to the videos circulating on social networks, customers have a lot of fun when they try to do the challenges.
It is not the first time that a social establishment or restaurant uses games to attract its clientele. For example, a few months ago we told you about the case of a mobile fast food stall that allows its customers to play games of Mario Kart while they wait for their order to be ready.
But tell us, what do you think of this marketing strategy? Would you dare to try to complete the challenge? Let us read you in the comments.
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