For a long time, Twitter’s blue check was synonymous with relevant and authentic accounts of public interest (or at least that was the end it pursued). There was no possibility of pay to receive itbut it was the social network itself that was in charge of granting it if certain requirements were met, but the rules have begun to change since Elon Musk acquired the company in October last year.
On April 1, the old verification system will completely disappear, which will mean that many accounts will lose the famous check. Only those who are subscribed to the new Twitter Blue or companies and organizations that pay $1,000 a month to maintain their status will be able to keep it. The social network, however, is considering allowing some exceptions, according to The New York Times.
The most followed and the ones that pay the most
The exception, according to a document seen by the American newspaper, will be focused on the institutional accounts (which have their own check colors). The new model contemplates that companies, non-profit organizations and government institutions go through the checkout to be verified.
Twitter, however, could circumvent the requirement to pay to receive the verification check in two specific cases. On the one hand would be the 10,000 accounts of companies, organizations and governments with the largest number of followers on the platform. On the other hand, the top 500 advertisers who already had their accounts verified.
Rumors about this move come just before the big change to Twitter’s account verification system, which is coming. accompanied by other measures to drive users to pay for subscriptions. Among them we find that as of April 15, only verified accounts will appear in the “For you” section.
We are talking about the column that shows Tweets according to the recommendations or topics that interest us and that opens the possibility of discovering new accounts. In this case, non-paying accounts will lose the ability to be seen in the “For You” section, although it should be noted that our followers will still appear.
It is time to wait to see if this strategy bears the fruit that Musk expects. For now, the company needs improve your revenue streams to keep staying afloat. It is now worth half of what the businessman paid for it about a year ago, and as if that were not enough, it has lost some of his biggest advertisers.
In Xataka: Musk is leaving the Twitter staff to a minimum. The question is how many people do you need to keep it going?
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