Microsoft’s greatest ambition in terms of gaming is in the lucrative mobile sector, in fact the priority objective in the purchase of Activision Blizzard King is the latter company since only one of its games, Candy Crush, contributes more than 50% of revenue and earnings. Taking this into account, Xbox is already preparing a store for the sector that would initially seek to compete with Tencent, Apple and Google, in addition to taking advantage of the Digital Markets Law that will be approved in 2024. This movement was celebrated by Tim Sweeney, who took the opportunity to pay for your strategy.
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Tim Sweeney is excited about the Xbox store for mobile gaming
After Phil Spencer confirmed the ambitious plans that Microsoft and Xbox have to launch fully into the mobile gaming sector, Tim Sweeney, head of Epic Games, celebrated the decision because he considered that it will be important in terms of competition. In this regard, he considered that Microsoft’s intention to compete in a field dominated by Apple’s App Store and Google’s Play Store is great news, however, controversial as it has been in recent years, he did not miss the opportunity to throw a dart against both companies.
Microsoft launching mobile app stores to compete with the iOS App Store and Google Play Store is huge news, and highlights that today’s PC stores from Microsoft, Valve, and Epic are tomorrow’s leading contenders to expand to mobile. https://t.co/6yVcxQdaON
— Tim Sweeney (@TimSweeneyEpic) March 20, 2023
What happens is that, as pointed out in his tweet, Tim Seeney considered that this is nothing more than a warning that in the future Microsoft, Valve and Epic Games will compete with everything in the mobile gaming sector, message with load implied against Apple and Google, 2 companies whose dominance was questioned and with which I fight taking Fortnite as a means and flag.
Recently, Tim Sweeney himself did the same, criticizing Steam and its online multiplayer tools, pointing to Valve as the creator of a big problem for PC gaming.
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