TikTok announced yesterday big updates to your community guidelineswhich are the rules and standards that govern how the app treats videos with toxic content or that may contain misinformation.
The update of the policies TikTok It comes at a time of mounting political pressure for parent company ByteDance, as Western governments express fears about the app’s collection of private data and its potential to sway public opinion, though the platform denies all these alleged acts. .
Among the changes to Facebook’s community guidelines is an entire section dedicated to ‘synthetic media,’ which is the company’s term for content created or generated by the social network. artificial intelligence.
TikTok explicitly says that all AI-generated deepfakes or manipulated content that shows realistic scenes they must be clearly labeled to indicate that they are counterfeit or altered in some way.
TikTok stops any kind of ‘deepfake’
Noting that TikTok previously banned deepfakes that misled users about real-world events and caused harm. However, these new updated company guidelines say that fakes of private figures and young people are also not allowed.
It will only be allowed in certain contexts, such as artistic or educational content, but not for political or commercial endorsements.
The platform explains that, while it welcomes the creativity that artificial intelligence can generate, the technology can make it difficult to distinguish between fact and fiction, which can cause great risks. Therefore, any ‘synthetic media’ must now be disclosed on the platform.
Clarify that users can do this by using a label or title, such as ‘synthetic’, ‘fake’, ‘not real’, or ‘altered’ in posts. videos. According to TikTok, The updated community guidelines will go into effect on April 21.
The company doesn’t address these threats to its business directly with these updated policies, but says it wants to provide “much more transparency about our rules and how we enforce them.”
TikTok is also publishing a list of eight ‘Community Principles’ that it says “shape our daily work and guide how we approach tough compliance decisions.” In particular, the first two principles are “prevent harm” and “allow free expression.”
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