For the first time, the whole world will be able to play Cluedo online and help solve the murder of the famous Dr. Black: just follow @officialcluedo.es and go in search of the evidence hidden among posts and stories.
WHO, WHERE and WITH WHAT WEAPON?
The three key questions of the famous board game Cluedo are digitized, with a never-before-seen experience that lands as a world exclusive on social networks for all fans now turned into true detectives in search of the solution to the most famous crime.
Starting today, detectives from all over Spain will be able to start collecting evidence on the Instagram page @officialcluedo.es and “virtually” meet the suspects and immerse themselves in the world of Cluedo and try to solve the mystery.
The great mystery of Cluedo’s murder is transferred to this Instagram profile @officialcluedo.es
The profile will reveal an immersive crime story that brings back the iconic characters from Cluedo; Dr. Black, Ms. Scarlet, Colonel Rubio, Mayor Pino, Chef Blanca, Lawyer Mar and Professor Mora and brings them closer to reality thanks to Unreal Engine and motion capture technology. Every day @officialcluedo.es will share new evidence, statements and alibis from suspects and witnesses, as well as reports that will captivate viewers from all over Spain and guide them through the ins and outs of a new Cluedo mystery.
Who will be the first to identify who killed Dr. Black, where, and with what weapon? Who will be able to find the solution first?
“By expanding the narrative across multiple digital and physical formats, we are breaking new ground for the classic murder mystery game,” said Adam Biehl, SVP and General Manager of Hasbro Gaming. “We are delighted to offer fans around the world the opportunity to see, for the first time, their favorite Cluedo characters, icons of the game, experience an immersive and intriguing investigation like never before.”
Grupo Anaya’s publisher Contraluz joins the mystery with its new intrigue book “Finlay Donovan: A Writer of Death” by bestselling author Elle Cosimano. And, together with Cluedo, they will hold a raffle on Instagram for the real detectives who have followed the investigation closely at @officialcluedo.es
For more than 70 years, Cluedo has remained a timeless, rich and addictive true crime experience, characterized by intrigue and mystery and the three-factor solution of “who, where, with what weapon”. Today it is the second most popular board game in the world, with more than 150 million pieces sold, and has inspired entertainment experiences and activities of all kinds, from escape rooms to guided tours, to the cult film from Paramount of 1985 “Gentlemen: crime is served.” In the last year, Cluedo has expanded its game universe with a new series made up of three board game modules inspired by Escape Room: Cluedo Escapeoffering fans new ways to play.