The interview that Stefan Pierer released a few days ago alarmed the Varese area where MV has been operating for a lifetime. It is feared that what happened years ago will happen, when KTM acquired Husqvarna and shortly after closed the Cassinetta plant
March 24, 2023
According to the warhead varesenews.it, the words of KTM’s number one, Stefan Pierer, aroused a certain discontent within the Varese factory and alarmed the people of Varese. My colleague Damiano Franzetti writes: “Pierer rejected the Lucky Explorer models presented at Eicma, criticized current designers, he made fun of the Italian ones in general and want bring those of KTM to Varese“.
Franzetti says he is sure: the Sardarov family has big projects in the Schiranna area, has carried out management appreciated by the workforce, has overcome the difficult period of Covid without major problems, has guaranteed fresh financing of the caliber (it is said) of 200 million of Euro. Already last November, when it became known that KTM had acquired 25% of the shares, the people of Varese were worried.
In the extensive interview that Pierer granted to Alan Catchcart, published by various newspapers, numerous topics are covered. Pierer reiterated his intention to use the KTM commercial network for the sale of MV motorcycles and to centralize the purchases of parts, but then he went much further: of the off-road models presented in Milan he said that “nobody expects those models from MV Agusta“, of styling MV underlined that “the splendid style that the iconic F4 proposed has been lost”.
Pierer also added that Gerald Kiska plans to open a Kiska Design Studio in the Varese factorya study that will focus on stabilizing range by cleaning up current models. Thus calling into question the work and role of the CRC of San Marino.
Surely Pierer doesn’t mince words. With regard to Italian designers, he underlined that “there were many good Italian designers who came to Austria, but after a couple of years they wanted to return to the Mamma hotel”, making a malicious generalization about the famous Italian mammism.
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